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SXSW
(South by SouthWest)

 South by Southwest, (SXSW, Inc.), is a private company based in Austin, Texas, with a year-round staff of professionals dedicated to building and delivering conference and festival events for entertainment and related media industry professionals. Since 1987, SXSW has produced the internationally recognized Music and Media Conference & Festival.
  The first South by Southwest Music Conference and Festival was held in 1987 in Austin, Texas. Despite the fact that Austin was not a Top 20 major market at the time, the background and character of the city made it a perfect location for the conference. Austin was considered a fairly cosmopolitan town for its size because of the University of Texas, which draws people from all over the world. As home to the state government and Texas Legislature it has also always been a popular party town, with a reputation that goes back to the 19th century when numerous nightspots and bars were populated by General Custer's troops after the Civil War. These nightspots are located in the same areas where the 6th Street and 4th Street club and bar scenes now exist.

 SXSW's interactive, film, music festivals and conferences with each of the three parts running relatively independently, with different start and end dates.SXSW hasbecome one of the largest music festivals in the United States, with more than 1,400 performers playing dozens of venues around Austin over four days, in March. Though it is an industry-based event, SXSW Music links locally with events such as the annual Austin Music Awards show, and is the highest revenue-producing special event for the Austin economy, with an estimated economic impact of at least $110 million in 2008.

 In 1994, SXSW added the film and interactive conferences. SXSW Film has become one of the world's premiere film festivals, focusing on new directing talent. Similarly, SXSW Interactive has attracted a strong following among web creators and entrepreneurs. SXSW Interactive's focus on emerging technology has earned the festival a reputation as a breeding ground for new ideas and creative technologies. The music event has grown from 700 registrants in 1987 to nearly 12,000 registrants. SXSW Film and SXSW Interactive events attract approximately 11,000 registrants to Austin every March.

 SXSW has inspired similar festivals elsewhere, including North by Northeast (NXNE) in Toronto and West by Southwest (WXSW) in Tucson, AZ.

SXSW also offers a free musical samples of featured artists at each festival. The number of songs has grown from 775 MP3 tracks in 2005 to 1267 in 2009.

 In 2009, the Interactive section of SXSW in particular drew larger attendance levels. This influx of tech-savvy attendees seriously strained the networks of providers such as AT&T (primarily due to heavy iPhone usage). Also new was the founding of an international netroots organization for those not attending, dubbed NotAtSXSW. Coordinating though Twitter and other online tools, notatsxsw events were held in London, New York, Wisconsin, Portland, Oregon and Miami.

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SXSW 2009 Music Video: Playing For Change - Stand By Me

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The SXSW MUSIC AND MEDIA CONFERENCE features a legendary festival showcasing more than 1,800 musical acts of all genres from around the globe on over eighty stages in downtown Austin.

The SXSW FILM CONFERENCE AND FESTIVAL explores all aspects of the art and business of independent filmmaking.

The SXSW INTERACTIVE FESTIVAL celebrates the creativity and passion behind the coolest new media technologies.

Thanks to fellow Floridian "rootboy".

 

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